Concept project · Built by Stormie Performance

STORMIE
MUAY THAI

A concept showing how a Muay Thai gym can move from a fragmented setup — memberships, booking, shop and social content spread across different platforms into one more cohesive system.

Client type

Muay Thai gym · Membership-based business

06 system parts
01
Frontend System Homepage · Navigation · News · Coaches
View →
02
Membership Flow Plan structure · Member journey · Conversion flow
In progress
03
Booking Flow Class access · Schedule · Entry point to Wondr
In progress
04
Commerce Layer Kappa connection · Merch preview · Branded commerce
In progress
05
Content System Fight news · Morning classes · Important gym updates
In progress
06
Auto-Updating Content Uses existing gym activity · No manual website upkeep
Planned

ONE
GYM.
ONE
SYSTEM.

Most Muay Thai gyms operate across disconnected systems — memberships, booking platforms, social media and basic websites that don’t fully reflect the gym’s activity or quality.

This concept shows how those parts can be brought together into one clearer system — improving both how the gym presents itself and how members interact with it.

The system is designed to require minimal upkeep — using existing gym activity like social media instead of forcing staff to manage a separate website backend.

Concept build demonstrating a more modern digital setup for a Muay Thai gym.

Branded Website Memberships Booking Shop Integration Auto-Updating Content

HOW THE
SYSTEM WORKS

01

Brand layer

WEBSITE

A stronger digital front for the gym — cleaner branding, clearer entry points and a more professional first impression.

02

Member flow

MEMBERSHIPS

A clearer path into the gym’s membership structure, helping visitors understand options and convert more easily.

03

Class flow

BOOKING

A more cohesive connection between the website and the booking system, so classes feel part of one journey instead of a separate platform.

04

Commerce layer

SHOP

Integration with the gym’s merch/store flow, so products feel connected to the same brand experience rather than disconnected.

05

Content system

UPDATES

A cleaner structure for fight news, class changes and important announcements — keeping key information easy to find.

06

Social layer

AUTO CONTENT

Instead of asking staff to update the website manually, the system can use existing gym activity and social content to keep the site feeling active with minimal upkeep.

Want something similar?

LET'S
BUILD YOURS.

Website, booking flow, memberships, shop integration or a full connected system — built to your sport, your brand and your clients.

storm.kolmodin@gmail.com